Feeling dismayed, Dyrdek searched for answers. He questioned his life to that point and tried to figure out who he wanted to be. The search led him to La Jolla, just north of San Diego, where he met with clinical psychologist and peak performance coach Dr. George Pratt. It was far more enlightening than the skateboarder ever thought possible. The sessions with Pratt helped him identify a lack of true purpose and revealed he subconsciously felt he didn’t even deserve success. Pratt suggested the sporadic creation of business ventures were attempts to find an ongoing source of passion and energy that would serve as rocket fuel for Dyrdek’s seemingly infinite ambition. They reframed his situation, developed a plan, and got Dyrdek back on the board with a single aim–to prove his naysayers wrong.